The Willy Wonka Of Fishing Lures

Judy Kramer
County Reporter
There is certainly a niche in Benton County for a business selling fishing lures, but Hook Solutions is in the manufacturing as well as retail part of the industry and has nationwide clientele. The company has been in business in Warsaw for 30 years, but has only recently built a factory at 23964 U.S. Hwy 65 where it operates full time with seven employees.
Owner, David Aery, said that his wife began making fishing lures as a side business in 1987 after their daughter was born. She wanted to be able to earn money while staying at home to take care of the children. The business expanded to a full-time endeavor and was moved to a garage when the equipment was upgraded to spin casting in 2001. In 2017, the family built its current building to better accommodate all the operations of the manufacturing process, complete with a retail store. It is very much a family business where employees include Aery’s wife, son, son-in-law, brother-in-law and sister-in-law.
“Our retail store is in front of the building, and the manufacturing, non-public part, is in the back,” said Aery. “Companies send their designs for lures and from them we make molds. Then we create lead lures on hooks. It is called the spin casting process. After we make the lures, we paint them and handle them several times during the manufacturing process. We are capable of casting 20,000 parts a day and can paint about 5,000 parts a day.”
The business website at states that Hook Solutions provides multiple services including but not limited to spin casting, powder painting, spray painting, making soft plastic and small CNC molds. Its products can be found in its own retail store, just north of Warsaw, as well as in other bait and tackle stores throughout Missouri and the United States.
Aery said that many of their clientele have had contracts with Hook Solutions because its products are “American Made,” and because they are of good quality.
“We begin getting orders each year in January when companies begin planning how to stock their shelves for the spring fishing season,” said Aery. “We sell jigs for Walleye up north, as well as lures and jigs for bass and crappie. We have customers close by, and as far as the west and east coasts.”
Aery said that after his company manufactures lures, a 10 percent federal excise tax has to be paid at the wholesale and manufactured level. The federal government gives the money back to the state where 100 percent is used for fishing promotion. An example of how funds have been used is the fact that 75 percent of the Lost Valley Fish Hatchery in Warsaw was built using proceeds from the 10 percent excise tax. The Fish Hatchery hatches fish that are eventually used to stock Missouri lakes for fishermen.
Hook Solutions is open Monday through Saturday, from 8 AM to 5 PM every day but Saturday when it closes at 1 PM.